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Extension service and information delivery systems null 2016-1-13

  • 第一作者

    顾蕊  

  • 作者

  • 摘要

    Based on a case study in Peng Shan County, Si Chuan Province of China, this research investigates the factors influencing a farmers’ choice of information provider and their willingness to adopt the advice. The results show that a pluralistic agricultural information delivery system is in operation and farmers access information from a variety of information sources. Whilst the government still exerts a strong influence within the agricultural extension system, the private sector and mass media play an increasingly important role in supporting extension services. The analysis also revealed that, the level of education, type of crops grown and farmers’ income structure were the main factors influencing the choice of information provider. In order to improve the quality of the agricultural information delivery system, information providers need to provide a range of different services tailored to suit the differing needs of farmers. The results indicated that farmers use a blend of information from information providers, but placed the most trust in the information they acquired from the agricultural extension system. Farmers rated the overall quality of the delivery systems in the study area to be good, but with room for improvement.

  • 出版年

    2014